What we search isn’t always what we seek

Gerry McGovern has some interesting things to say about how our perception and use of words changes when we search.

Search is a form of ‘mental behaviour’, says McGovern, and there are many ways of saying the same thing.

While we may be searching for a ‘dirt cheap hotel’, when we
arrive at the page, those same words may be unlikely to inspire confidence because, as marketing material, they leave a lot to be desired.

So
that’s the conundrum for search marketeers. What your customers search for isn’t always exactly what they want to find.

Read Gerry’s full article

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