Beware overexplaining…

These aren’t all examples of online copy – but they should make us all think twice about that common vice when writing copy: over explaining:

  • – Do not try to stop the blade with your hand. (instructions on the box of a chainsaw)
  • – Contains nuts. (label of Sainsbury’s peanuts)
  • – Open Packet. Eat
    Contents.(airline mini-peanut bag instructions)
  • – Warning may cause drowsiness. (on a packet of Nytol, the herbal sleeping aid).
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