Death of the homepage?

After pondering some thoughts from Seth Godin on Google search, David Rossam has been playing down the traditional importance of the home page, on his blog Dangerous Thinking.

If your homepage is unlikely to be the first thing a user sees, says Rossam, why lose sleep over it?

Instead focus more energy on making each and every potential landing page as relevant, useful and self-sufficient as possible.

While that’s certainly sound advice it’s important to remember people act instinctively online. They rely on traditional website structures and get frustrated when things aren’t where they should be. So creating a well organised home page is always time well spent.

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One Response to “Death of the homepage?”

  1. Hi Emma
    Glad you picked up on my piece.
    It’s funny, a number of people have read it as partly a tirade against design.
    It wasn’t. I’m extremely enthusiastic about usability, great organisation and good design. My main point was simply that we need to get away from thinking of the home page as being the one and only entrance point on a site.
    ATB
    David

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