Brands to develop widgets on Bebo

Here’s the latest development for viral marketers – Bebo has created an ‘open application platform’ which will allow brands and advertisers to create tailored widgets and applications for circulation.

The surprise is the platform will be compatible with rival networking sites, including Facebook.

Michael Birch, Bebo co-founder and chief exec explains: ‘By opening up our API and establishing an open, developer-friendly platform, we enable developers big and small to create entertaining engaging applications for our global community – providing another great way for Beboers to communicate, relate and express themselves online.’

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