How Google stole Christmas…

‘Tis the season when Google comes over a tad bah-humbug, according to an article in the Guardian last week.

The search engine has in the past taken to scrambling its algorithm just in time for the season of goodwill to eliminate ‘undemocratic’ attempts to boost search ratings, such as link building.

Google has denied plans to take any such action this December but no doubt those who’ve made use of link-spamming or farming will be feeling a little on edge.

Read the full Guardian article

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