YouTube on your Telly

Panasonic has just signed a deal with Google to manufacture TVs enabled with Google services such as YouTube and Picasa Web albums.

Internet ready TVs aren’t an entirely new idea, but so far haven’t caught on.

Rather than trying to offer the entire web on your telly, which means connecting to a PC or other internet device, these flat panel TVs will be internet connected and integrate YouTube videos, Picasa albums etc, into the viewing experience.

Panasonic say it’s a ‘natural evolution of the internet’ and some commentators reckon it might signal ‘mass-market convergence’.

It’s definitely an interesting development for Social Media Marketing – YouTube already puts viral videos in front of millions of people through their computers, what if you could reach a whole new audience through their TV?

Read more at Reuters


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