Fobbed off a telemarketer recently?

Telemarking can be effective – but only if it’s done in the right way by people who know what they’re doing. We’ve all been on the receiving end of a call from an aggressive or rude telemarketer. Last week, we politely said no and were sworn at. Another time, the guy simply hung up on us when he realised we weren’t buying.

Now there’s some evidence that telemarketing is a less effective way of impressing potential customers than other forms of marketing.

A survey carried out by mailstream technology specialist Pitney Bowes has found telemarketing to be the most irritating marketing channel. Spam emails and text ads chimed in a close second and third.

Conversely, direct mailouts scored lowest, making them the most effective form of direct marketing activity.

Read more at Precision Marketing


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