Brands need to come clean online

Brands, advertisers and marketers can no longer go into blogs or online forums and big up their products or services without being open and honest about who they are.

We’ve had a few clients ask us how the recent legislation (part of the European Unfair Commerical Practices Directive) has affected the Online PR and Social Media Marketing activity we undertake for them.

The simple answer is that it hasn’t. Not being honest about who you are when engaging with any online community has always been a bad idea, with or without a law.

Good Online PR and Social Media Marketing is about building genuine relationships with people who have an interest in what you’re talking about. If you’re not being honest with them, they’ll realise quickly enough and the damage to your brand could be devastating.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: