Blogging your way to the top

One of the biggest problems with implementing social media campaigns is the fact that returns on your initial investment are often a lot harder to measure than they are with traditional marketing.

This can lead to a great deal of marketing managers shying away from spending precious budget on something that is, at best, tricky to quantify. Scottish brewing company Brewdog are however bucking the trend and using social media as a marketing tool and actually “getting it”. You can read the Times Online article here.

As someone who works in social media marketing, it is nice to see a smaller company really get down to the root of what it’s about and use it to create an effective online marketing strategy in a way that many of their larger competitors have yet to see the advantage of. Cheers Brewdog.

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