Google testing their SearchWiki function with Adwords

Searchwiki_adwords

Users logged into Google are beginning to see a remove box above their ads giving them the power to remove adverts they do not like. What Google is doing with this is uncertain at the moment. This may feed it back into the analytics to lets advertisers know how many people are removing their ad or it could be used to help Google calculate its quality score. What happens if an advertiser responds to the feedback and changes the ad, will it re-appear to users who had previously removed it?

I’m not so sure advertisers will be happy with their paid ads disappearing off of peoples search results. While Google still maintain customising your search results is still a private thing and has no bearings on global search results it seems inevitable that eventually will.

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