What is on your brands’ playlist?

Posted in Social media with tags , , , on August 8, 2009 by qubefiona

spotify + howies

I love the Howies brand.

I love their clothes, I love their identity, I love their friendly tone and I love how personable they are every time i come across them whether that’s in a shop, on their website or on the phone.   I kind of feel like i know them which has got to be a great achievement for any brand – to build that personal brand connection.

As someone who works in social media too i have been following with interest their social forays which now span across many social platforms and initiatives.

The most recent is their branded playlists.

Most brands wouldn’t think it was relevant, interesting, useful or entertaining to offer this type of content to their brand followers but i think its a perfect use of social media to express their brand personality, build a brand narrative and offering real points of engagement that go way beyond a transaction.

Its personal, its unique and it doesn’t seem over engineered like so many social initiatives are.  It doesn’t relate to a particular product or promotion, its just about sharing interests and tastes between a group of alike people.  A group of people who buy into the brand and its point of view – whether employee, customer or partner.
This is the kind of thing real sociable brands do.  They have such a strong sense of self that they freely express themselves without the need to over think it.

Good work howies, we can all learn a lot from you.


It’s Twiday (featuring our shiny new logo!)

Posted in Qube, Social media with tags , , , on August 7, 2009 by glennwhite


The Qubites favrouite tweets from the past week. This week features our new and exciting logo designed by @colossalblue, if you missed how this logo came to exist check out the blog post from earlier in the week.

@glennw’s favourite tweets

@gwarek: Alain de Botton on success and failure, career anxiety, criticisms of meritocracy … interesting and funny http://is.gd/1YTol

@nijay: OH at a wedding: is a duck a fish?

@nachimir Did you see this TED talk about modifying the behaviour of crows? http://u.nu/2dpr

@mrtomasz’s favourite tweets

@glenntomltd Buy your “I survived the twitter blackout” T-Shirts from GlennTom. Available in Woolworths and Virgin Megastores.

@alqaeda Really sorry about the #ddos. We were trying to take down the CIA, but Azzam fat-fingered the setup & ended up importing my bookmarks file.

@MonaWalsh’s favourite tweets

@endthesentence I tweet therefore I…am fabulous daaarling.

@marcthevet Don’t miss Part II of Channel 5 News #Banpuppyfarming tonight at 5pm & 7pm PLEASE RT

@qubemedia: How do you solve a problem like Efficiency? http://bit.ly/1vxNRC

@nijay’s favourite tweets

Predictive text fail :) RT @Luke1972 Very shove of myself for cycling to work. Poet’s corner to falmer. Wasn’t as hard as i expected. #twago

@kevinpatrick: “What is the soup de jour?” “It’s the soup of the day.” “Mmm, that sounds good. I’ll have that.” http://twitpic.com/cur7w

@mashable Twitter is BACK!! Malicious DDoS attack blamed: http://bit.ly/Wv0Il

@AnnaFuller I think the lesson here is: don’t get involved with Macauly Culkin. Or you will die. (this made me laugh, that’s all) FRIDAY

ROI and a dodgy social media diagram

Posted in measurement, Online community with tags , , , on August 6, 2009 by qubefiona

recency picI drew this diagram for a client today when we were discussing how building a community through social media could be a more cost effective approach than their existing event / campaign led approach to communications.

The basic premise being that a community (if managed properly) provides continuous access to a continually growing group of people who are interested in, and engaged with, your brand.  This effectively reduces the peak in investment that goes along with a traditional campaign approach, meaning you don’t have to start from scratch  to build an audience.   Not only that, but seeking out and encouraging advocates within these communities further boosts the investment made as they begin to spread your message and do your job for you!

This diagram then reminded me of one of the first things i learnt many years ago as a grad in a media agency – cumulative reach and frequency. The upshot of this theory for planners in advertising and media alike, was the importance of aligning and timing brand messages so you continually build your brand story.

I wonder how social media and branded communities fit into this traditional theory? Is it just another string to our communication bow to work in harmony with everything else? Or does social media, and more specifically branded communities, offer the ultimate remedy for the cumulative media planning challenge?

Interesting to hear what others think.    Aside from that theoretical side point, I think the diagram simply demonstrates that building communities is a more cost effective approach to communications.   The investment may be hard to justify up front but the ROI over a longer period of time is worth it.

Teens Don’t Twitter

Posted in Social media with tags , , on August 5, 2009 by monawalsh

Yep it’s official according to the Neilson report. But last time I looked at the ‘Teens Don’t Tweet” trend, it was full of teens tweeting about how Twitter trends ‘suck’. Now that’s ironic Alanis.

What the F**k is social media and why does your sandwich bore me? (5 of the best)

Posted in Social media with tags , , , , , , , , , on August 5, 2009 by glennwhite

Our favourite social media stories from the past week and  5 other random things that may or may not be interesting.

5 of the best

Sport driven

Sport driven is an online community for sport teams to find sponsorship and advertising and vice versa. Social media and online communities are a fantastic way of putting people together with similar interests or goals. Good luck to Sport Driven and we hope to see more from them soon. (Found via springwise)

On Feedback, Web Technology, Culture and the Individual

Are you thinking about “the impending age of feedback”? You probably should be, read this article to find out why and how drastically it could change everything.

What the F**k is social media: One Year Later

This is a really well put together presentation, full of great facts (and some good laughs to). Well worth checking out whether you are a social media marketer or new to the whole thing.

Playing Together: What Games Can Learn from Social Software

This talk explores how the games we play for fun can learn from the networks and tools we use to communicate. Since this talk Microsoft have announced that they will be adding Facebook and Twitter intergration into their Xbox 360 console and this may lead to game intergration. I will apologise in advance if I start tweeting video replays of my  “amazing” goals in Fifa.

Jam Legend

Jam Legend is a social network for jamming. The site revolves around a “Guitar Hero” style game where players can play on their own or against each other with a variety of songs. Users can even upload their own songs to play with. This is another great example of a platform that is pulling together users around a common interest and allowing them to interact with their music and each other.

5 of the rest

Emails from crazy people

Another great email exchange from the people that bought us “7 legged spider

Sandwich Design

You will never want to eat a normal triangle sandwich again!

Scientific Speed Reading: How to Read 300% Faster in 20 Minutes

If you read this blog you could read @mrtomasz‘s tweets in 0.0034 seconds. Probably.

DIY Kyoto

This amazing little device tells you how much energy you are using in your house. So not only could it save you money but it looks pretty stylish too. I want one!

Video Interview With Moon Director Duncan Jones

If you haven’t seen Moon go watch it now! I will wait…

…you seen it? Amazing wasnt it! Now watch the video interview with David Bowie’s very talented son 🙂

How do you solve a problem like Efficiency?

Posted in efficiency with tags , , , , , , , on August 3, 2009 by monawalsh

With the remit to deliver 3% net cash efficiency gains per annum, local councils certainly have their work cut out. On the face of it this must seem like an almost impossible task, I mean where do you start?

The good news is that not only does the efficiency agenda mean cost savings, but according to a recent Audit Commission report, efficiency is one of the most important drivers of innovation as councils will need to break with established practices and try alternatives.

Image c/o Steffs Photo Stream on Flicr

Image c/o Steffe's Photostream on Flickr

So what kind of Innovation is happening?

I came across this article published about the efficiency agenda in the States. “Social Networking Tools Stimulate Government Operational Efficiency and Transparency, Government Insights Research” which is about…well I think the clues in the title.

In a nutshell the big idea comes down to this. Using technology that already exists and is proven to work (i.e. social networks), connecting in and building relationships with communities that already exist and are reachable (using social media) has the potential to produce huge efficiency gains.

I have worked on a couple of projects that have used the idea of social media as a path to efficiency gains. I’ll be having a think about how they fit with the efficiency agenda over the next few weeks and sharing that thinking here. Stay tuned…